Unleash Your Online Potential:
Elevate Your Business with Expert Marketing Strategies
My marketing services, coaching and online training are designed to empower solo business owners, freelancers, and entrepreneurs across the UK.
I aim to help you feel educated, empowered, and energised to make the most of essential online platforms and tools. From social media strategy to email marketing, marketing automation, and content creation, I provide credible and feel-good solutions to help you grow your online activity and presence
Social Media Audits
Are you marketing your brand on social media but unsure if what you're doing is correct? Maybe you're spending time on your social media marketing but not seeing results and don't know why?
What is it?
My audit (fancy word for review) takes a fresh look at your social media accounts, identifying easy-to-make changes that will transform your online presence. No more guessing or wondering if you're doing it right. I'll provide you with a detailed report, outlining step-by-step recommendations to supercharge your social media strategy.
- A 30min kick-off session for me to learn more about your progress to date.
- A single audit across all of your platforms.
- An assessment of your performance against a framework that works for all platforms.
- An understanding of your current strengths and weaknesses based on your performance so far.
- Tailored recommendations on areas to prioritise that will see the biggest return on investment.
- A final 30min session to go through the results so you feel confident moving forward.
How much does it cost?
Starting from £99 from one social media platform
Don't let another day pass by without taking action.
Click the button below to start your journey to social media success!
There’s no doubt - if you want to grow a successful business, you need to be online. Whether we like it or not, technology is at the centre of our world today and that means your business needs to make the most of online platforms and tools to acheive success
What is it?
Personalised coaching sessions that address your unique needs and concerns. I'll guide you through whichever area of digital marketing you need help with. No more guesswork or wasting time on tactics that don't yield results!
- A kick-off session to learn more about your current online presence and training needs
- 1 to 1 session(s) combining consulting, accountability and mentoring as required.
- Workflow review to simplify content planning, creating and sharing.
- A fully searchable recording of our time together
Suggested topics include:
- Specific social media platform training
- How to create a social media strategy
- Getting started with email marketing
- Content creation including tools to improve the workflow.
- Basic video editing using Descript
- Creating a simple online course or coaching site on Searchie.
How much does it cost?
Starting from £199 for a single hour session. With savings for booking multiple.
So, if you're tired of feeling left behind and unsure where to focus your marketing efforts, it's time to take action
An exciting plan is in place to support my vision in creating a non-judgemental, supportive and collaborative space, where small business owners can feel educated, empowered and energised to make the most of business-essential online platforms and tools.
Please check back soon but, in the meantime, sign up to my newsletter to be the first to hear..
All ABOUT ME
I believe every business owner deserves to feel educated, empowered, and energised online.
Hi, I’m Alanah Light, your dedicated Marketing Specialist, here to guide solo business owners, freelancers, and entrepreneurs in the UK through the ever-evolving online landscape.
My mission is simple: empower you. I provide the knowledge, tools, and resources to enhance your online presence in a credible and feel-good way.
Having set up my own business after a successful corporate career – I understand the challenges faced by individuals who are juggling the demands of running their own businesses. I believe that every business owner deserves the opportunity to feel educated, empowered, and energised when it comes to utilizing online platforms and tools.
Driven by a passion for your success, I offer tailored marketing services, coaching, and online training. My expertise covers social media strategy, email marketing, automation, and content creation – vital components for your digital success.
I started this journey because I saw small business owners, often working from home or small offices, struggling to keep up with the digital shift. Feeling overwhelmed and lacking confidence, they needed support – that’s where I come in.
My vision is clear – personalized 1:1 and group social media training, course creation support, and collaborative workshops. Tailored solutions and a supportive community bridge the gap between offline and online, empowering you to control your digital presence.
My values drive our journey:
- Enjoy the Journey: Learning and growing online should be enjoyable.
- Be Real: Authenticity is key – let your unique story shine.
- Working with You, for You: Tailoring services to your needs, empowering you to control your online journey.
Embark on a transformative journey with me. Together, we’ll make your online presence shine, helping your business thrive.
Latest FROM THE BLOG
A social media audit is a bit like a health check and, just like in real life, its a good idea to step back and do a review every so often to check you are on track with your social
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As a business you simply cannot afford to ignore the power of social media.
Small businesses have just as much to gain from a social presence as the big brands – and with the benefit of a more personal approach, can build up a loyal and engaged community of customers.
In this article, I start with the 3 key areas to build a solid foundation.
Creating consistent content week in, week out, that’s engaging and you feel proud of is a huge challenge. I’ve definitely found coming up with content ideas tough, and I know many business owners I work with have trouble coming up with consistently great ideas.
Posting and engaging regularly – and posting good quality, planned content – will give you far more credibility with your audience than ad-hoc activity. This credibility translates into the ‘know, like and trust’ feelings that make people want to do business with us
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
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Ever since they were launched in August 2020 – Instagram Reels have been demanding everyones attention but just what is it about them that makes them so effective and how do you create them?
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my a couple of years of trading under my belt, it feels like the right time to reflect on what I’ve learned.
Nice things My Clients said
Alanah has definitely been a shining star on showing me the way with Instagram.
She took me from no knowledge to having a beautiful grid and 300 followers in just over a month. To say I am amazed at the growth and impact I am able to have on Instagram, is a complete understatement. Let alone I am having fun in the process. I am making great connects that are enabling me to spread brand awareness and visibility.
Alanah in my eyes is a must if you want to raise the profile of your business on Social Media.
This challenge will move you from being an Instagram ‘Beginner’ to an ‘Intermediate’!
Even though I have been on Instagram with my business for 6 months, I learnt so much from Alanah that I didn’t know, and as a result my engagement and followers have already increased.
Even for someone who has used Facebook for a while, you will learn something new!
“Alanah gave me some social media training for a specific client – it was a great session, I came out feeling really energised and well-equipped for what I need to do over the coming months. Her style is relaxed and straight-forward and I felt like I got a lot out of a short session. Recommended.”