“Audit” can be a scary word but it’s really not as intimidating as it may sound. A social media audit is simply the process to review what’s working, what’s failing and what can be improved upon across your social media channels It’s a bit like a health check and,...
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
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