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Why you should have a Social Media Strategy for your Small Business

Why you should have a Social Media Strategy for your Small Business

 First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...

How To Hashtag

How To Hashtag

Using hashtags isn’t enough; you need to know what kind of hashtags suit your business and how to implement them in your social media strategy to give you the best results.

5 Winning Ways to build your Social Media Strategy

5 Winning Ways to build your Social Media Strategy

Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...

How to Win at Social Media:  3 tips to get started properly.

How to Win at Social Media: 3 tips to get started properly.

As a business you simply cannot afford to ignore the power of social media.
Small businesses have just as much to gain from a social presence as the big brands – and with the benefit of a more personal approach, can build up a loyal and engaged community of customers. 
 
In this article, I start with the 3 key areas to build a solid foundation.