My Blog
How to create a content plan for 2021 (and beyond)
Ae you a bit overwhelmed and a bit exhausted by by posting on Social Media?.
Would you like to be in a better place this time next year? With a content plan so you can relax and spend more time talking to your family and doing things you enjoy
What to Post on Social Media: 5 Questions to ask
Rather than thinking what should I post on Social Media, take a step back and think about these 5 questions.
Seeing the light: how Etsy and an ipad helped me find my business direction
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my first year (and a bit) of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations...
How to Grow Your Instagram Account
While there is no right or wrong way to grow your account I believe following an organic (ie not paid for) strategy is the best way to find followers who will connect with you, engage with your content, and ultimately become clients.
With this in mind, and to celebrate their 10 years here are 10 steps to help you work with the Instagram algorithm to grow your account.
There is more to Instagram than Reels.
Creating Reels content doesn’t mean you should forget about all the other features available on Instagram. Now is an ideal time to make sure you know about, and are using, Instagram’s full range of functionality as effectively as possible.
Why you should have a Social Media Strategy for your Small Business
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...