First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
Using hashtags isn’t enough; you need to know what kind of hashtags suit your business and how to implement them in your social media strategy to give you the best results.
A Facebook business page is one of the best ways to connect with your customers and build a following for your company.
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
As a business you simply cannot afford to ignore the power of social media.
Small businesses have just as much to gain from a social presence as the big brands – and with the benefit of a more personal approach, can build up a loyal and engaged community of customers.
In this article, I start with the 3 key areas to build a solid foundation.
Content creation takes time but these 5 tips will make you fall in love again with social media.