While there is no right or wrong way to grow your account I believe following an organic (ie not paid for) strategy is the best way to find followers who will connect with you, engage with your content, and ultimately become clients.
With this in mind, and to celebrate their 10 years here are 10 steps to help you work with the Instagram algorithm to grow your account.
Creating Reels content doesn’t mean you should forget about all the other features available on Instagram. Now is an ideal time to make sure you know about, and are using, Instagram’s full range of functionality as effectively as possible.
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
Using hashtags isn’t enough; you need to know what kind of hashtags suit your business and how to implement them in your social media strategy to give you the best results.
A Facebook business page is one of the best ways to connect with your customers and build a following for your company.
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...