by Alanah | Nov 25, 2020 | Content, Facebook, instagram, Small Business, Strategy
‘Content Plan? What Content Plan? Between Black Friday, Cyber Monday and Christmas, as a small business owner are you’re a bit overwhelmed and a bit exhausted by it? Would you like to be in a better place this time next year? With content planned so...
by Alanah | Nov 17, 2020 | Content, Small Business, Strategy
aAre you using social media for your small business but you’re just not sure what to post. No one seems to be engaging with your content. You feel like you’re going round and round and posting the same thing or You struggle to come up with ideas With so...
by Alanah | Nov 7, 2020 | Small Business, Social Media Manager, Strategy
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my first year (and a bit) of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations...
by Alanah | Oct 11, 2020 | Content, instagram, Small Business, Strategy
10 tips to celebrate 10 years Instagram has seen a surge in user number during 2020 and everyone is keen to know how to keep up with the algorithm and grow their Instagram account. Starting out as a platform to share photos along with a small description, Instagram...
by Alanah | Sep 28, 2020 | instagram, Small Business, Strategy
At the moment everyone seems to be talking about Instagram Reels. I’m firmly in the camp that believes it’s a good idea to experiment with new features when they are first rolled out. Being an early adopter means there is less competition and therefore more people...
by Alanah | Jul 25, 2020 | Content, Facebook, instagram, Small Business, Strategy
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
