by Alanah | Nov 25, 2021 | instagram, Small Business
Ever since they were launched in August 2020 – Instagram Reels have been demanding everyones attention but just what is it about them that makes them so effective and how do you create them? Why are Instagram Reels so effective? Like all new features on...
by Alanah | Nov 1, 2021 | Small Business, Social Media Manager, Strategy
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my a couple of years of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations led me...
by Alanah | Sep 21, 2021 | Content, Facebook, instagram, Small Business, Strategy
When I ask people about how they use Social Media for their business its not uncommon for me to hear these kinds of responses: “I don’t know where to start” “Is it really worth the effort?” “I have a million and one other things to think about – spending...
by Alanah | Jun 19, 2021 | instagram, Small Business, Social Media Manager
What’s the best way to grow your Instagram account following right now? INSTAGRAM REELS! If you’re in any doubt – take a look at this screenshot of my Instagram insights – can you see that the majority of the reach for my Reels was from accounts...
by Alanah | Apr 21, 2021 | Content, Small Business, Strategy
We’ve all heard the phrase ‘content is king’ but what does that really mean when you’re trying to connect with potential clients through your social media content? Churning out content just for the sake of churning out content will get your business nowhere. If you’re...
by Alanah | Feb 4, 2021 | Content, Facebook, instagram, Small Business, Strategy
Creating consistent content week in, week out, that’s engaging and you feel proud of is a huge challenge. I’ve definitely found coming up with content ideas tough, and I know many business owners I work with have trouble coming up with consistently great ideas. It can...
