by Alanah | Jul 25, 2020 | Content, Facebook, instagram, Small Business, Strategy
First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
by Alanah | Jun 17, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager
If you’re new to social media marketing and hashtags, then keep reading because I’m going to cover how hashtags work, where hashtags work, how many hashtags to use in your posts and how to find the right hashtags for you. What do you first think of when you...
by Alanah | Apr 18, 2020 | Facebook, Small Business, Uncategorized
Small business owners who use social media platforms effectively are able to promote their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your customers and build a following for your company. While Facebook began as a...
by Alanah | Apr 10, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Uncategorized
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
by Alanah | Apr 3, 2020 | Small Business, Social Media Manager
“I don’t know where to start” “Is it really worth the effort?” “I have a million and one other things to think about – spending valuable time on Facebook and LinkedIn is not top of the to-do list” Sound familiar? Most people have at least one personal social...
by Alanah | Feb 1, 2020 | Content, Small Business, Social Media Manager, Uncategorized
You know content can drive your business forward. It can build your audience, educate your potential customers, engage your followers and delight your customers. In short: content is essential when growing your business. But it’s so TIME-CONSUMING – right?...
