by Alanah | Jan 4, 2022 | Content, Searchie, Small Business, Strategy
I have a terrible memory – which was the the biggest problem for me as a business owner before I discovered Searchie. My audience asks me fantastic questions all the time. After answering them individually, I generally make a short training video in my Facebook...
by Alanah | Dec 29, 2021 | Content, Searchie, Small Business, Strategy
Everywhere you look the importance of video content is being extolled.. Just take a look at this article to see how many marketing trends for 2022 involve video. But keeping track of, and repurposing, all those videos can be time consuming and difficult. ...
by Alanah | Nov 25, 2021 | instagram, Small Business
Ever since they were launched in August 2020 – Instagram Reels have been demanding everyones attention but just what is it about them that makes them so effective and how do you create them? Why are Instagram Reels so effective? Like all new features on...
by Alanah | Nov 1, 2021 | Small Business, Social Media Manager, Strategy
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my a couple of years of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations led me...
by Alanah | Apr 21, 2021 | Content, Small Business, Strategy
We’ve all heard the phrase ‘content is king’ but what does that really mean when you’re trying to connect with potential clients through your social media content? Churning out content just for the sake of churning out content will get your business nowhere. If you’re...
by Alanah | Feb 10, 2021 | instagram, Small Business, Social Media Manager
What’s the best way to grow your Instagram account following right now?  INSTAGRAM REELS! Head of Instagram Adam Mosseri has made it clear that Instagram Reels are their top priority for 2022 but – if you’re still in any doubt – take a look at this...