by Alanah | Nov 7, 2020 | Small Business, Social Media Manager, Strategy
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my first year (and a bit) of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations...
by Alanah | Jun 17, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager
If you’re new to social media marketing and hashtags, then keep reading because I’m going to cover how hashtags work, where hashtags work, how many hashtags to use in your posts and how to find the right hashtags for you. What do you first think of when you...
by Alanah | Apr 10, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
by Alanah | Apr 3, 2020 | Small Business, Social Media Manager
“I don’t know where to start” “Is it really worth the effort?” “I have a million and one other things to think about – spending valuable time on Facebook and LinkedIn is not top of the to-do list” Sound familiar? Most people have at least one personal social...
by Alanah | Feb 1, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
You know content can drive your business forward. It can build your audience, educate your potential customers, engage your followers and delight your customers. In short: content is essential when growing your business. But it’s so TIME-CONSUMING – right?...
by Alanah | Jan 6, 2020 | Facebook, Small Business, Social Media Manager
Two billion… ……a month ….that’s how many people use Facebook every month to connect with friends and family. (nearly 2.5billion at the end of 2019*) This, and the fact that 75% of users spend on average 20 minutes per day on the platform, explains why...
