by Alanah | Nov 1, 2021 | Small Business, Social Media Manager, Strategy
I’m Alanah, founder of Light Social. I moved from the corporate world to setting up my own business via Digital Mums. Now, with my a couple of years of trading under my belt, it feels like the right time to reflect on what I’ve learned. A couple of realisations led me...
by Alanah | Jun 19, 2021 | instagram, Small Business, Social Media Manager
What’s the best way to grow your Instagram account following right now? INSTAGRAM REELS! If you’re in any doubt – take a look at this screenshot of my Instagram insights – can you see that the majority of the reach for my Reels was from accounts...
by Alanah | Jun 17, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager
.If you’re new to social media marketing and hashtags, then keep reading because I’m going to cover how hashtags work, where hashtags work, how many hashtags to use in your posts and how to find the right hashtags for you. What do you first think of when you...
by Alanah | Apr 10, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
by Alanah | Feb 1, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
Everyone I talk to is looking for new time saving tips but is it possible to save time when creating social media content? You know content can drive your business forward – It can build your audience, educate your potential customers, engage your followers and...
by Alanah | Jan 6, 2020 | Facebook, Small Business, Social Media Manager
Two billion… ……a month ….that’s how many people use Facebook every month to connect with friends and family. (nearly 2.5billion at the end of 2019*) This, and the fact that 75% of users spend on average 20 minutes per day on the platform, explains why...
