by Alanah | Jul 25, 2020 | Content, Facebook, instagram, Small Business, Strategy
 First let’s answer the question, “What is a social media strategy?” A social media strategy defines HOW your business will use social media in line with your overall marketing objectives. At a basic level it’s a simple statement of intent. It should outline the goals...
by Alanah | Apr 18, 2020 | Content, Facebook, Small Business, Strategy
Why should you have a Facebook business page? With over 2.7 billion active Facebook users (as at the end of 2020), it is one of the best ways to connect with your customers and build a following for your company. While Facebook began as a way for college...
by Alanah | Apr 10, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
