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We’ve all heard the phrase ‘content is king’ but what does that really mean when you’re trying to connect with potential clients through your social media content?

Churning out content just for the sake of churning out content will get your business nowhere. If you’re not producing quality material, it’s a waste of time for both you and them.

It has to make people take notice.

So ask yourself 

– are your social media posts hitting the mark for your audience?  

– Are you REALLY creating content they love?

If you answered ‘no’ to either of these questions then keep reading for a few simple questions to ask to make sure you’re  creating social media content your audience love:

5 questions to ask yourself when creating social media content.

If you’re struggling to create content that your audience loves then it’s time to consider each of these 5 questions and you’ll find you’ll get better results from your social media activity.

1. Are you creating content that speaks to your target audience?

If you’ve not already done it you need to sit down and really think about who your ideal customer is.  You need to know them inside out: 

  •   Who are they?
  •   What do they do for work?
  •   Where do they live?
  •   Do they have kids?
  •   Do that enjoy particular hobbies?
  •   What challenges do they need help with?

Write it all down and keep them in mind every time you write a piece of content – even if it’s just a simple Facebook post.


Bonus tip  – if it helps you can find an image online of what they might look like and imagine you are talking or writing for the specific person


2. Can you learn anything from your competition?

All of the big-name brands monitor the competition to see what they’re up to and you should do the same.

If you see another brand in your niche that’s killing it on social media, try to figure out what’s working for them.

Maybe they’re sharing more video than you, or they post a lot of quizzes and polls to encourage interaction. Whatever it is, don’t be afraid to take their tactics and work them into your own strategy!  

Bonus tip:  DON’T copy.  


3. What do people want to know?

Do a bit of digging to find relevant keywords. Use tools like Answer The Public to find out what people are talking about and what they’re likely to be searching for.

Use hashtag tools like Flick or Hashtagify to find popular tags to use on Instagram.

Use these words and hashtags in your posts and to ensure you get in front of the largest audience possible.

Bonus tip:   Make sure you’ve used the recommended number of hashtags for each platform. Too few or too many can  affect the performance of the post.


4. Are you engaging with your existing audience?

When someone comments – respond! 

Responding quickly to all comments shows that you value your clients and that customer service is important for you.  Unkind comments can be harder to tackle but ignoring bad comment could potentially create a worse situation.  

Keep in mind that it doesn’t matter if the comment is kind or not, every interaction can have an impact on future sales.

Bonus tip: Get into a habit of setting aside regular time to review and respond to comments across your accounts. 


5. Have you reviewed your analytics?

One of the best ways to find out what your audience likes (or what works for you) is to use your analytics.

All of the platforms have their own analytics functions which will show your top-performing posts. Figure out what the common threads are and recreate them.


Bonus tip:  Review your analytics regularly to spot trends and to get feedback as you try out different tactics.




Writing great content can take time and effort, but if it gets more eyes on your businesses then it’s totally worth it.  Take the time to consider these 5 questions before you create your next batch of social media content.

If you still feel lost – check out the different services I offer and book in a free 15minute consultation.

 Also make sure your grab your FREE Call to Action Download so that, once you have all your content ideas you create posts that include a CTA to make sure your audience engage with it.

Keen to learn more about starting and growing a successful business? Check out my other blogs:

And make sure you grab your free Call to Action Download so that once you are creating great social media content you make sure your audience engage with it. Download your free guide now

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