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We’ve all heard the phrase ‘content is king’ but what does that really mean when you’re trying to find your ideal client.

Churning out content just for the sake of churning out content will get your business nowhere. If you’re not producing quality material, it’s a waste of time for both you and your audience.

It has to answer your audience’s questions, solve their problems, or at least be entertaining.

It has to make people take notice.

Are your social media posts hitting the mark for your audience?  Are you REALLY creating content they love?

If not, keep reading for a few simple ways to up your online game and write content your audience will love:


1. Know your customers

If you’ve not already done it you really need to sit down and really think about who your ideal customer is.  You need to know them inside out: 

  • Who are they?
  • What do they do for work?
  • Where do they live?
  • Do they have kids?
  • What are their hobbies?
  • What challenges do they need help with?

Write it all down and keep them in mind every time you write a piece of content – even if it’s just a simple Facebook post.

Bonus tip  – if it helps you can find an image online of what they might look like and imagine you are talking or writing for the specific person

2. Research your competition

All of the big-name brands monitor the competition to see what they’re up to. 

If you see another brand in your niche that’s killing it on social media, try to figure out what’s working for them.

Maybe they’re sharing more video than you, or they post a lot of quizzes and polls to encourage interaction. Whatever it is, don’t be afraid to take their tactics and work them into your own strategy!  

Bonus tip:  DON’T copy.  

3. Research what people want to know

Do a bit of digging to find relevant keywords. Use tools like answer the public to find out what people are talking about and what they’re likely to be searching for.

Use hashtag tools like hashtagify to find popular tags to use

Use these words and hashtags in your posts, your social media ads to ensure you get in front of the largest audience possible.

Bonus tip:   Make sure you’ve used the recommended number of hashtags for each platform. Too few or too many can make affect the performance of the post.

4. Be responsive

When someone comments – respond! 

Responding quickly to all comments shows that you value your clients and that customer service is important for you.  Unkind comments can be harder to tackle but ignoring bad comment could potentially create a worse situation.  

Keep in mind that it doesn’t matter if the comment is kind or not, every interaction can have an impact on future sales.

Bonus tip: Get into a habit of setting aside regular time to review and respond to comments across your accounts. 

5. Use your analytics

One of the best ways to find out what your audience likes (or what works for you) is to use your analytics.

All of the platforms have their own analytics functions which will show your top performing posts. Figure out what the common threads are and recreate them.

Bonus tip:  Review your analytics regularly to spot trends and to get feedback as you try out different tactics.

Writing great content can take time and effort, but if it gets more eyes on your page, it’s totally worth it.

If you still feel lost – check out the different services I offer on my website and get in touch NOW.

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