We all KNOW social media, don’t we? Most of us now have an account on at least one of the major platforms – if only to keep up with Great Auntie Rosina’s life in Canada!
What may not be as obvious is that, from a business perspective, social channels are fast becoming the single best way to keep up with your customers and grow your business.
Whether its the chat on a local Facebook group for recommendations or Instagram photos of places people want to visit – every business should be looking at the opportunity to understand what their clients think about them and how they can meet their needs. For small businesses the opportunities are endless.
But chances are, as a business owner with a vast array of responsibilities, writing tweets and posting photos to Instagram isn’t high on your priority list. And that’s okay – your focus should stay where your passion is – your business.
However – hiring a social media manager can be an invaluable addition for your marketing plan and here are seven reasons why:
1. Professional Management
If you and your other employees don’t have any social media marketing experience, the time that you’re spending posting to these channels may be a waste. By hiring a professional, you’ll be confident in the time and resources that are being spent in this area.
A professional manager will know how often to post, which platforms to use and what type of content performs best.
2. Free up Time to Focus on Other Initiatives
If you or your employees have social media on your to-do list, it’ll be a huge relief to give up this role to someone else. Maybe you’ve been trying to build your social presence, and due to this, other aspects of your business have been put on the backburner. By hiring a social media manager, you’ll have time to focus on new projects and leave the social media work to your new hire.
3. Consistent Social Content
There’s nothing worse than searching for a company on social media, only to find that their page hasn’t been updated in ages. A social media manager will make it their main priority to post consistently on each platform. They’ll also know what type of content will be best received on each platform – instead of just posting the same message on each profile your business has.
Posting consistently will help you build your social media following. If you’re currently having a difficult time attracting new followers, posting on a regular basis could be the change you need to make.
4. Someone to Respond to Social Messages
It can be difficult to respond to customers on social media, in addition to other platforms like customer relationship management (CRM) programs, email, and voicemail, to name a few. A social media manager will be responsible for handling social media messages, so you won’t risk ignoring customers or waiting too long to respond.
More and more people are turning to social media as a customer service channel.
If you ignore feedback on social media – you may lose them as a customer.
A social media manager should interact daily with customers through social media; you’ll likely see your customer satisfaction rise. Using social media for customer service will allow you to quickly respond to customers, and will also serve as a good PR opportunity.
5. Boost Brand Engagement
If you aren’t currently using social media to its full potential in terms of branding, that’s where a social media manager will be of benefit. Hire a social media manager who’s creative and can bring fresh ideas to the table. They’ll be able to ensure that your business’s brand is well represented on each social media platform.
It is vital that they get a clear insight into what your business does, and how it stands out against competitors. Your social media profiles are the perfect place to refine your brand experience, so make sure that this is a project that your new social media manager focuses on.
6. A New Avenue to Generate New Customers
Your social media manager will know how to post your business’s newest offers on social media, through both paid and organic efforts. They can run specific campaigns to boost awareness of your business and find those all important new customers.
7. Recruit New Employees
Why not use your social media manager to advertise open positions on social media. Of course, LinkedIn is the primary place to do this, but you can also share links to job postings on your other platforms.
Hiring a social media manager can provide long-term success for your growing small business. Having a professional in this area will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more.
So, what are you waiting for? Get in touch and we can work out how I can help.
It won’t take long for you to see the benefits far outweigh the costs.