by Alanah | Feb 3, 2024 | Content, Facebook, instagram, Small Business, Strategy
When I ask people about how they use Social Media for their business its not uncommon for me to hear these kinds of responses: “I don’t know where to start” “Is it really worth the effort?” “I have a million and one other things to think about – spending...
by Alanah | Nov 27, 2023 | Content, Small Business, Strategy
“Audit” can be a scary word but it’s really not as intimidating as it may sound. A social media audit is simply the process to review what’s working, what’s failing and what can be improved upon across your social media channels It’s a bit like a health check and,...
by Alanah | Nov 25, 2021 | instagram, Small Business
Ever since they were launched in August 2020 – Instagram Reels have been demanding everyones attention but just what is it about them that makes them so effective and how do you create them? Why are Instagram Reels so effective? Like all new features on...
by Alanah | Apr 10, 2020 | Content, Facebook, instagram, Small Business, Social Media Manager, Strategy
Following on from my last blog – now that you’ve decided what your objective for using social media is, who your target audience are and what your tone of voice is then its time to build out the rest of your strategy – just as you would for any other marketing efforts...
by Alanah | Jan 1, 2020 | Small Business
Social media can be a great way for small business owners to connect with prospects and customers. Done properly, it can make sales skyrocket but, if you’re not careful, it can be a distracting time drainer, or even backfire by alienating customers and prospects....